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Recommended Books


What we're reading...

The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains.

We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Available now from Amazon.com.

Our reading list...

Naturally, we believe that The Power of TQ is the best book ever done on success, personal performance, and intentional excellence.

That said, we also recognize the fact that we can't cover everything in exhaustive detail, nor do we have a lock on all of the good ideas.

With that in mind, and in conjunction with Amazon.com, here's a brief reading list from some of the best minds in the field:

 
"The competition is brutal -- this is our edge..."

We are in a brutally competitive industry and if we don't learn to sell and compete smarter, it is the difference between us getting the business or getting out of business. This gave us the edge we were looking for.

Wayne M.
District of Columbia

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